As you go first time to the 'Neuvola', they register your address. => The companies selling baby-stuff gets your address. => After a while you get droves of ads about baby-care and what without it can't survive..., to that extent that you feel yourself a bad mother if you do not buy this and that gizmo or cloth.
Forget it!
Do a study about their selling method. No baby-care paper will buy your story, as they are in the same "conspiracy". The concpiracy of selling you stuff, getting advertisemants fropm the companies etc.
While you are pregnant, if you have any time; do the clothes yourself. It will mean a lot later. You will keep those clothes and you need, if not earlier, them again when you become a grand-mother. It takes only twenty years or so. Most of the other stuff, the caretaking table and such can be made quite easy too. And the toys. Just remember to use edible colours and that everything should be big enough so that the baby can't swallow any parts. No glue.
To read for the baby from her early days is the absolute best thing you can do. If you are acting while reading, when the baby can follow you with her eyes, you will see how fun


So, the only thing you really need to buy is a good pram.
Henry