oK, that got me wondering so I stopped being lazy and searched up some answers...LisaV wrote:Possibly, although I was sure I had used the Kulta Katriina coffee before and it was darker. But I could be wrong. Maybe there are different roasts and I didn't realise when I picked up this bag. I bought like ten bags at the little supermarket on the corner down from Hotel Linna. Maybe I grabbed a few different types without realisingDesundial wrote:
Isn't the color lighter because it's light roast - versus dark roast? Finnish coffee is generally light roast, whereas in other parts of the world -italian coffee,etc. - they like the dark roasts that produce that nice, yummy black brew.

Accoding to the almighty (at least in Finland...) Paulig http://www.paulig.fi/about_coffee_coffe ... d_grinding:
The lighter the roast, the more acidic the taste of the coffee will be, and the darker the roast the more bitter it is. So the taste of a coffee blend is to a very great extent determined by the roasting process.
In the Paulig roast level indicator there are five different roast levels from 1(light)to 5 (extra dark)
1. Presidentti, Juhla Mokka, Paulig Mundo
2. Brazil, Paulig Guatemala
3. Paulig Classic, Presidentti Dark Roast, Paulig Colombia Organic, Paulig Kenya, Paulig Ethiopia
4. Paulig Espressos
5. Paulig Parisien
As for grind...they say to match the icon on the package to your cooker type.