I think the smell is a big improvement on the previous ambient pong of Carroll's + Hesburger + Chicco's and the Wok place. But would agree it is slightly aggressive - oppressive. Not sure Body Shop and Occitane will survive the Lush invasion with its prime position in the central area.
Anyway here's the hype...
http://www.lush.co.uk/LushLife/WeBelieve.aspx
...no animal testing, vegetarian ingredients, etc etc. Similar business model to Body Shop I suppose, only not so much plastic.
I was really quite impressed by the stuff I have used so far and will definitely buy some more in the UK when I go next month; the Finnish prices are a bit OTT.
....are the products supposed to be healthier for you? Or better for the environment?
healthier/better than what?