
Published 17.10.2007, 10.28
Competition brought on by international breweries is bringing down beer prices. When on sale, a bottle of beer would cost half of what it does today, says the Ministry of Social Affairs and Health.
The start of 2008 will be the first time Finland's breweries compete with international brands on a levelled playing field. This means price competition can be expected among Finnish and international breweries.
"We can expect to see sales at the beginning of next year, in which single bottles will be marked down to between 50 and 60 cents each. The price drop is something to be critical towards from the viewpoint of underage drinking," says Ismo Tuominen of the Ministry of Social Affairs and Health.
Meanwhile, the removal of bulk discounts and the price hike of three cents per bottle will not bring beer prices up. On the contrary, single bottles will be cheaper while 12-packs will only be slightly more expensive.
source: YLE News
http://www.yle.fi/news/id72518.html